Hardware encoding first
HookWise renders with FFmpeg and hands the video encoding to the hardware in your computer. On a Mac that is VideoToolbox. On Windows, HookWise tests NVIDIA NVENC, Intel Quick Sync and AMD AMF in that order and uses the first one that works. If none is available, it uses Media Foundation, the encoder built into Windows.
Bitrate is set for you. HookWise starts from a target for 1080x1920 at 30 fps and scales it with frame size and frame rate, so a 4K60 export gets more data than a 1080p30 one. HEVC uses about 70 percent of the H.264 bitrate. Audio is always encoded as AAC.
Picking settings for each platform
The TikTok and Reels presets render 1080p at 30 fps in H.264. The Shorts preset uses 1080p at 60 fps with high quality, and 4K60 renders 2160p at 60 fps. Resolution is counted on the short side, so a 1080p 9:16 reel comes out at 1080 by 1920.
Use 60 fps when the source was recorded at 60. Stay on H.264 when you upload straight to a platform, and pick HEVC for smaller 4K files you want to keep. Batch export queues every reel from an episode, and file names can follow a pattern built from project, reel, date and preset, so a folder of 12 reels stays easy to sort.
Limits and what you get
Export runs offline on every plan, and no watermark is added. Next to each video, HookWise writes a JPG thumbnail taken half a second in, an .srt file and a caption.txt holding the title, caption and hashtags. Saving to Google Drive needs a sign-in with your Google account and an internet connection.
Render time depends on reel length, resolution and your graphics hardware. HookWise publishes no speed figures. 4K at 60 fps is the heaviest setting, so render one reel before you queue a whole batch. HookWise does not post to platforms for you. The Upload Kit gets the file and text ready.