HookWise
For live shopping and online stores

Live-selling recordings become a short video for every product

Each time the host holds up an item and says the price, there is a video waiting. HookWise helps you find those moments in a 3-hour recording and cut them to 9:16.

Why live recordings rarely get reused

A good pitch airs once

The host explained the fabric, sizes and promo perfectly. Only the people who happened to be watching at that minute saw it.

Three hours, mostly waiting

Reading comments, calling out buyers' names, pausing for checkouts. The selling parts are scattered in between.

The shop is loud

Fans, store music and the packing team in the back make the host hard to hear in a short clip.

How to cut a live session into product videos

  1. 1

    Import the recording

    Use the file from your phone or OBS. Whisper writes a transcript with per-word timestamps, so you can read through the session instead of replaying it.

  2. 2

    Let AI mark product moments

    Set your store's niche and add an instruction like "pick moments where a product is shown and its price is said". Gemini proposes reels with a reason for each.

  3. 3

    Cut pauses, clean the voice

    Remove silences and filler words in one pass. Enhance Speech lifts the host's voice above the background noise.

  4. 4

    Put the price on screen

    Highlight product names and prices as caption keywords, add emoji stickers, then export with the TikTok or Reels preset.

Settings for product clips from a live

Ratio
9:16, center crop if the recording is landscape
Audio
Remove silences and fillers, then Enhance Speech
Captions
Active word + pop, highlight product names and prices
Clip length
15 to 40 seconds
Export
TikTok preset, 1080p

Frequently asked questions

No. Choose the 9:16 ratio and the video stays whole. Reframing helps when the recording is landscape from a camera or OBS.

No. HookWise does not post to any platform. You put clips on the calendar, get a desktop reminder, and the Upload Kit copies the caption and opens the upload page.

Yes. The Starter plan has no AI features, and silence removal, word-level captions, reframing and export all work on it. AI clipping needs Pro or Studio plus your own Gemini API key.

Try it on one of your own long videos

7-day trial on every plan. No credit card.