HookWise
For media and publishers

Interviews and press conferences become vertical news clips with word-level captions

Whisper writes the transcript on the newsroom's own computer, so unpublished footage stays on your machines.

Try Free for 7 Days A newsroom workflow for vertical clips

What slows news clips down

Quotes must be exact

A subtitle that is one word off can change what a source said. Checking it by hand eats an editor's time.

Sources come from everywhere

An official statement on YouTube, a video on X, camera files from a reporter in the field. Formats differ and have to be pulled together first.

The speaker is tiny in frame

Press conference footage is usually wide. Cropped to 9:16, the speaker can end up out of the frame.

A newsroom workflow for vertical clips

  1. 1

    Gather sources

    Paste public links from YouTube, X or Facebook, or import camera files and files from the newsroom's Google Drive.

  2. 2

    Transcribe with a larger model

    Download the Whisper Medium model in the app for a more careful transcript. Language is detected automatically, foreign-language interviews included.

  3. 3

    Pick the key quotes

    Cut sentences straight from the transcript, or have Gemini propose reels in the Educational style with titles in one of 11 output languages.

  4. 4

    Export with separate subtitles

    Auto face keeps the speaker centered. Every export also writes an .srt and a caption.txt for the archive and the web version.

Settings for news clips

Transcript
Whisper Medium, automatic language detection
Reframe
Auto face for a single speaker, fit + blur for wide footage
Captions
Active word mode, a plain style with no emoji
AI style
Educational
Export
Shorts or Reels preset, 1080p, plus .srt

Tools in this workflow

Import Video from a LinkPaste a YouTube, Instagram, TikTok, X or Facebook link, or pick from DriveVideo to Text TranscriptOffline Whisper on your computer, about 99 languages, per-word timingAuto Reframe 9:16Vertical crop that follows faces, split screen for two peopleAuto CaptionsWord-by-word subtitles with 10 ready styles and keyword highlights

Other use cases

Content agencies Live shopping & online stores Education & online courses Brands & small businesses Webinars & events

Frequently asked questions

No. Whisper, face tracking and rendering run on the computer. AI features read the transcript through Gemini with your own API key, and only when you start them.

Yes, for public content. One link brings in one video, at Best, 1080p, 720p or audio only. Make sure the newsroom has the rights to use the footage.

Yes. Each export writes an .srt and a caption.txt next to the video, ready for your CMS or archive.

Try it on one of your own long videos

7-day trial on every plan. No credit card.

Try Free for 7 Days See pricing